Managing Change in Organisations: Supermarket Case Study

Overseeing Change in Organizations: Supermarket Case Study Meena Bazar one of the chain stores of the Bangladesh which serve in Bangladesh from 2000. Meena Bazar, the principal genuinely national general store chain was established with the guarantee of all year. Superstores are set to blast in the nation as the present market players are wanting to open a few hundred additional outlets in the following not many years to adapt to the rising interest from the shoppers. With a solid 15-20 percent yearly deals development, around 30 organizations with in excess of 200 outlets have just made attack into the business since Rahimafrooz, one of the biggest business bunches in Bangladesh, presented Agora, a chain superstore, in the capital 10 years back. Qualities of the Meena Bazar is Size takes into account serious purchasing terms, Strong senior administration, Flexible organizations. Chances of the Meena Bazar are Forming or combining a vital collusion with providers, Growth of non-food, Growth of comfort and minimal hypermarket designs, Effective utilization of Clubcard database to expand bushel measure and Develop extra administrations. Meena Bazaar can effectively execute the authoritative culture to the specialist. They have a clothing regulation in the outlets. From this the purchaser can without much of a stretch tress out who will serve them and can support them. Another culture is that they are mindful about the time. They have a decent authoritative holding. The best obstruction to adjusting to consistent change lies with the administration of individuals as opposed to innovation. In Meena Bazar, the consistent endeavors of successful execution and use of the HR systems make it workable for the organization to perform well in the market. The expanding benefit yean in and year out is a proof of the fruitful HR practice. Successfully using the new assets may require a transition to an item group structure. it might even require cutting back and the end of capacities that are not, at this point fundamental to the associations crucial. It appears that the serious issue experienced by Meena bazaar is because of the not very many outlets in everywhere throughout the Bangladesh. Moreover, the issues likewise emerge as a result of the insufficient information on its administration about the utilization of vital administration and other administration frameworks. Presentation: Meena Bazar one of the chain grocery stores of the Bangladesh which serve in Bangladesh from 2000. Meena Bazar, the main genuinely national market chain was established with the guarantee of all year newness, reasonable cost, and the most pleasurable and bother free family shopping experience for all. Holding consistent with this conviction, Meena Bazar has caught the hearts of customers everywhere. Because of our nonstop extension plans, we are searching for savvy, dedicated and proactive youngsters to be a piece of our dynamic group. Here the Meena Bazar is the chosen association for the investigation and access this association for the discover our which will assist with doing hitter execution of it. Bangladesh chain superstores segments: Superstores are set to blast in the nation as the present market players are wanting to open a few hundred additional outlets in the following scarcely any years to adapt to the rising interest from the customers. With a solid 15-20 percent yearly deals development, around 30 organizations with in excess of 200 outlets have just made raid into the business since Rahimafrooz, one of the biggest business bunches in Bangladesh, presented Agora, a chain superstore, in the capital 10 years back. The yearly turnover of the superstores now remains at around Tk 15.0 billion (1500 crore), as per Bangladesh Supermarket Owners Association (BSOA). Bother free shopping condition, clean products, new vegetables, meat and fish at the stores are gaining valuation for the clients, showcase administrators said. The store biggies have endeavored the gigantic development drive to draw in the customers, who despite everything rely upon impromptu wet markets to purchase their day by day fundamentals. They state that an ascent in sorted out retailing would offer the shoppers sterile nourishments at serious costs, contrasted with those offered by retailers in the kitchen markets, where products are sold for the most part in unhygienic condition. The ascent in the quantity of general stores, as per examiners, will differentiate the selections of shoppers and lift their spending, so genuinely necessary for monetary development, while the wet markets will likewise improve quality and administrations following in the strides of grocery stores. Be that as it may, 10 years prior, the retail-level exchange was in the possession of thousands of little merchants in the wet markets and the basic food item shops in urban areas and stayed out of the focal point of the large business houses. The scene started to change in 2000 when Rahimafrooz Superstores, working Agora, moved in to hold onto a cut of the retailing and discount exchange, which has been developing at 6 percent, on a normal, every year. In the previous decade, numerous little and enormous general stores made introduction, effectively drawing in center and upper white collar class customers, a segment of whom are continuously diverting to chain stores from the wet or kitchen markets, superstore administrators state. Dhaka-based Agora presently runs four outlets, Meena Bazar nine remembering seven for Dhaka, PQS five, Prince Bazar two, Nandan five and Swapno 70 including 30 outside the capital. Bangladesh Rifles (BDR) likewise runs 11 stores in the capital. As indicated by administrators, in excess of 600 chain retail outlets are relied upon to be set up in the following five years trying to draw in more clients. With the ongoing opening of a sum of 70 branches, ACI has expanded the retailing business. Presently it intends to open around 500 stores in the nation in the following five years. Mamunur Rashid, advertising chief of PQS, said they are wanting to spread the super shop business by opening three additional stores this year and another 10 in the following a few years. The departmental stores with the primary spotlight on food things running from a wide assortment of fish, meat, vegetables to organic products, bread kitchen, dairy and basic food item things likewise offer a huge swath of other family, individual consideration and incidental items. Shoppers can purchase as much as almost 20,000 results of various types from such a store, the administrators brag. Grocery stores have effectively made a forward leap in the urban way of life with the possibility of every single basic ware under one rooftop. In the beginning of the business, around 500 clients would visit a grocery store outlet day by day. Presently somewhere in the range of 5,000 clients go to a store ordinary, they state. Meena Bazar SWOT Analysis Qualities Size takes into account serious purchasing terms Solid senior administration Adaptable configurations Solid hypermarket portfolio Inclusion the Mega City Dhaka Expanding level of speculation Solid value message and offer at serious cost than the competetors Extending non-food and online offer Productive dissemination Shortcomings Can not spread the outlets everywhere throughout the Bangladesh Expanding land spread makes center around explicit Markets troublesome Presented to macroeconomic troubles in certain business sectors Global development requires considerable speculation High dependence on Dhaka Market Poor CSR and network sway Openings Shaping or consolidating a vital coalition with providers Development of non-food Development of comfort and conservative hypermarket designs Viable utilization of Club card database to build container size Build up extra administrations Dangers Faces scope of differing contenders globally Expanded degree of eating out Move towards premium doesn't sit with Meena Bazars customary qualities Prohibitive arranging rules Political resistance to the intensity of stores will in general spotlight on Meena Bazar Bug Analysis for Meena Bazar (P)olitical Factors For work enactments, the administration urges retailers to give a blend of openings for work from adaptable, lower-paid and privately based occupations to profoundly talented, more generously compensated and midway found employments. Likewise to satisfy the need from populace classifications, for example, understudies, working guardians and senior residents. Meena Bazar comprehends that retailing greatly affects employments and individuals factors (new store advancements are regularly observed as decimating different occupations in the retail part as customary stores leave business or are compelled to reduce expenses to contend), being an innately neighborhood and work concentrated area. Meena Bazar utilizes enormous quantities of; understudy, impaired and old specialists, regularly paying them lower rates. In an industry with a normally high staff turnover, these laborers offer a more elevated level of dedication and in this manner speak to attractive representatives. (E)conomical Factors Monetary components are of worry to Meena Bazar, since they are probably going to impact request, costs, costs and benefits. One of the most persuasive factors on the economy is high joblessness levels, which diminishes the compelling interest for some products, antagonistically influencing the interest required to deliver such merchandise. (S)ocial/Cultural Factors Current patterns demonstrate that British clients have moved towards one-stop and mass shopping, which is because of an assortment of social changes. Meena Bazar have, accordingly, expanded the measure of non-food things ready to move. Segment changes, for example, the maturing populace, an expansion in female laborers and a decrease in home feast arrangement imply that Bangladesh retailers are additionally concentrating on included worth items and administrations. What's more, the center is currently towards; the own-name portion of the business blend, the gracefully chain and other operational enhancements, which can drive costs out of the business. National retailers are progressively hesitant to take on new providers. (T)echnological Factors Innovation is a significant large scale natural variable which has affected the improvement of a considerable lot of the Meena Bazar items. The new advances advantage the two clients and the organization: consumer loyalty rises since merchandise are promptly accessible, administrations can turn out to be more persona

Catcher in the Rye Essay: The Innocence of Holden -- Catcher Rye Essay

The Innocence of Holden in The Catcher in the Rye   In J. D. Salinger's tale The Catcher in the Rye, Holden Caulfield, the hero, goes through a few days meandering around New York. During this time, he learns numerous things about himself. He appears to have a type of mental issue, however this issue luckily starts to be less genuine before the finish of the story. In any case, additionally fascinating that the things he thinks about himself are simply the things he doesn't think about himself. Holden is continually holding youngsters on a platform and excusing grown-ups as fakes. Holden, however he doesn't have any acquaintance with it, subliminally ensures the honesty of youth inside his brain.   In the book, Holden continually thinks back about Jane Gallagher, a companion of his that he met a couple of summers prior in Maine. The day that Holden leaves Pencey, Stradlater reveals to him that he is going out on the town with Jane. After hearing this, Holden says to Stradlater:   ...I used to play checkers with her constantly. You used to play what with her constantly? Checkers. Checkers, for Chrissake! Better believe it. She wouldn't move any of her lords. What she'd do, when she'd get a lord, she wouldn't move it. She'd simply leave it in the back column. She'd get them all arranged in the back line. At that point she'd never use them. She simply loved the manner in which the looked when they were all in the back line. (31-32)   Holden later gets desirous of Stradlater when he speculates that he had intercourse with Jane. As Holden later meanders around New York, ordinarily he has a drive to call Jane however doesn't. He never gives an explanation, yet subliminally, he understands that in the event that he calls Jane, he should confront a renewed individual, who may have lost the guiltlessness of a young lady who plays ch... ... in his life to remain the equivalent, for this keeps things less difficult. Holden's requirement for straightforwardness likewise converts into a requirement for wide-peered toward, untainted guiltlessness. This perspective is less difficult than the skeptical, materialistic, experienced perspective of the grown-ups Holden knows. This is the reason Holden inclines toward for individuals to remain blameless, and why he subliminally ensures that honesty.   Holden sees the universe of grown-ups as a cruel, unforgiving spot. He understands that he has been constrained into this world without wanting to and this has harmed him. Subliminally, he endeavors to keep youngsters out of this world for whatever length of time that conceivable, and fills in as a defender of honesty inside his own brain. While he doesn't secure this honesty in the outer world, inside his psyche he yearns to shield kids from arriving at adulthood and to safeguard the naïveté of adolescence for them.

I cannot tell you how proud I am of who you are going to be. COLUMBIA UNIVERSITY - SIPA Admissions Blog

“I cannot tell you how proud I am of who you are going to be.” COLUMBIA UNIVERSITY - SIPA Admissions Blog This post was originally going to be titled Spring Break, Capstone Workshops, and Rangel Fellows, but I cant top that quote from longtime congressman Charles Rangel. Now retired, he spoke to 12 SIPA Rangel Fellowship recipients last month. The  Charles B. Rangel International Affairs Graduate Fellowship Program  is a U.S. State Department initiative that encourages diversity and excellence among foreign service officers. Our alumni network of Rangel Fellows has accomplished amazing things, and we hold them in high regard. Check out the summary of the Rangel Fellowship meeting at SIPA here.  (You might recognize Kier Joy in that photo, who was featured in this video!) If youre wondering why SIPA didnt have any class visits this week, its because it was spring recess at Columbia University. Many SIPA students are using this week has an opportunity to work on their Capstone Workshops, traveling all around the world to meet with their clients. A signature of the SIPA curriculum, the Capstone Workshop has small teams of students working on essentially live consulting projects, where they apply the theory they learn in the classroom to real-world issues. Weve featured multiple capstone workshops on the blog  and cant wait to see what our current students have worked on so extensively this week. Wishing everyone a happy spring!

A Rose for Emily and a Cask of Amontillado - 1131 Words

2 In the short story â€Å"A Rose for Emily,† by William Faulkner (79-84), Emily Grierson has no concept of time. She is living in the past and refuses to accept the death of her father. She lives in an isolated fantasy where she convinces herself that her father is still alive. Emily has no intentions of accepting reality. She refuses to acknowledge the death of her father and also the death of her lover, Homer. Her character could be perceived as psychotic because she has lost contact with reality and murdered her lover. Edgar Allan Poe’s short story â€Å"The Cask of Amontillado† (144-149), has many similar themes. The concept of time is prominent because Montresor is telling his story fifty years after it occurred. He is also living with death†¦show more content†¦Taking advantage of him being a superior wine connoisseur, he tempts him into a death trap by saying he received a pipe of Amontillado. Montresor is very sly and uses reverse psychology to lu re him into the catacombs where he buries him alive. Montresor must now live with the fact that he committed a murder for the rest of his life. Both Emily and Montresor must live with death. Both of these characters would seem abnormal to society because they have committed crimes and do not feel guilty for their actions. Both Emily Grierson and Montresor are mentally ill. They are dangerous and unbalanced characters for a couple of reasons. â€Å"A Rose for Emily,† is written in first person collective so we never get inside Emily’s brain. We cannot hear her thoughts so our perception of her is based on how other people describe her. â€Å"The Cask of Amontillado,† is written in first person where Montresor is the narrator. This is equally as dangerous because he leaves out many important details. In the beginning of the story, he speaks of the many injuries he has put up with but he never gives the reader any clues as to what these injuries are. He also says t hat an insult from Fortunato is what makes him seek revenge. It is difficult for the reader to understand Montresor’s motives 5 when we are not aware of this insult. Montresor could be blowing a joke out of proportion and killing Fortunato for noShow MoreRelatedThe Cask Of Amontillado, And A Rose For Emily1643 Words   |  7 Pagesprotagonist to overcome. Very rarely do authors revolve their entire stories around this idea, often because it is difficult to make a crowd pleasing and optimistic piece of fiction surrounding such a downer subject. Sonny’s Blues, The Cask of Amontillado, and A Rose for Emily all use the theme of ensnarement by internal or external forces to express radically different concepts, which range from creative expression, to questioning morality, to the idea that one’s freedom in life determines if they canRead MoreThe Cask Of Amontillado, By Edgar Allan Poe And A Rose For Emily1198 Words   |  5 Pagesâ€Å"The Cask of Amontillado† by Edgar Allan Poe and â€Å"A Rose for Emily† by William Faulkner can be brought together under one common of horror. This i s due to the dark nature that is described in both these short stories. They can be compared and contrasted by their use of revenge, betrayal, irony, and societies’ view on how we treat each other as people. â€Å"The Cask of Amontillado† and â€Å"A Rose for Emily† are compatible stories that are easy to compare and contrast each other, and with that the storiesRead MoreAnalysis of the Gothic Fiction Books, The Cask of Amontillado and A Rose for Emily1191 Words   |  5 Pages　　　　　　Analysis of â€Å"The cask of Amontillado† and â€Å"A Rose for Emily† 　　　 　　　In this paper, I choose the Gothic fictions â€Å"The Cask of Amontillado† and â€Å"A Rose for Emily† to compare. I like them as these two works are very exciting with suspense. Next I will compare them on three aspects. 　　　The first is the theme. A Rose for Emily, written by William Faulkner, is a short story about the life and death of Miss Emily Grierson. The reader is told the story in flashback. Its structure is broken downRead MoreComparison and Contrast: A Rose for Emily by William Faulkner and The Cask of Amontillado by Edgar Allan Poe929 Words   |  4 PagesPoe employ it to achieve distinctly Gothic effects. â€Å"A Rose for Emily† and â€Å"The Cask of Amontillado† are very different stories set in very different worlds, and the tone of the narration in each is equally different. Nonetheless, the stories both offer strong symbolism, and they each rely on how the short story amplifies the Gothic, or dark, by virtue of brief presentation. Poes â€Å"The Cask of Amontillado† and Faulkners â€Å"A Rose for Emily† both employ a narrator, if not of a similar kind. EachRead MoreMurder in the Novels, The Cask of Amontillado by Edgar Allan Poe and A Rose for Emily by William Faulkner733 Words   |  3 Pagesare in luck. The Cask of Amontillado by Edgar Allan Poes and William Faulkners A Rose for Emily are compelling murder stories, full of dynamic characters, vivid detail, and compelling points of view. These two stories encompass the elements of plot, character, setting and point of view among others. Although the elements of the central theme of murder are different, these stories share other elements that make these stories unique. In the short story â€Å"The cask of Amontillado† by Edgar Allan PoeRead MoreMurder Has Always Been A Fascinating Element In Fiction1102 Words   |  5 PagesThe unbalanced main characters in the two murder stories, The Cask of Amontillado and A Rose for Emily drive the plots of the stories. Montresor and Miss Emily, the murderers in each story, engage the readers, allowing them to have a different perspective on their actions and similar motives of murder. A close examination of the way Montresor, the narrator of The Cask of Amontillado, and Miss Emily, the protagonist of A Rose for Emily, commit the action of murder towards their victims demonstratesRead MoreAlliteration In Leda And The Swan By Ray Bradbury1852 Words   |  8 PagesMontag being â€Å"not happy† displays characterization of the character (Bradbury 9). Conflict: a literary element that involves a struggle between two opposing forces usually a protagonist and an antagonist (Literary Devices). Example: In â€Å"The Cask of Amontillado† Montresor states, â€Å"The thousand injuries of Fortunato I had borne as I best could; but when he ventured upon insult, I vowed revenge.† The â€Å"revenge† Montresor seeks against Fortunato displays a conflict between two characters (Poe 14). Consonance:Read MoreAnalysis Of A Rose For Emily By William Faulkner1407 Words   |  6 Pagesand discuss how the setting contributes to the central meaning of the story. In William Faulkner’s short story, A Rose for Emily, the southern town’s setting is a stark contrast to today’s society, where many elderly people live in poverty, receive little respect, and lose their family homes due to the inability to pay taxes. After the death of her father forty years earlier, Emily Grierson’s social and financial status plunged to the point where she was totally dependent on the good will of othersRead MoreA Good Man Is Hard, And The Cask Of Amontillado By Mary Flannery O Connor1945 Words   |  8 Pagesassigned many great stories to read while in this class. In this paper we will cover and analyze three different short stories and quickly compare and contrast things they have in common. This paper will analyze â€Å"A Rose for Emily†, â€Å"A Good Man is Hard to Find†, and â€Å"The Cask of Amontillado†. We will analyze the different symbolism throughout all the stories such as â€Å"the elusive definition of a good man† which comes from â€Å"A Good Man is Hard to Find†, also themes in the different stories like traditionsRead MoreANALIZ TEXT INTERPRETATION AND ANALYSIS28843 Words   |  116 Pagesthe middle. In still other cases, the chronology of plot may shift backward and forward in time, as for example in William Faulkner’s A Rose for Emily, where the author deliberately sets aside the chronological ordering of events and their cause/effect relationship in order to establish an atmosphere of unreality, build suspense and mystery, and underscore Emily Grierson’s own attempt to deny the passage of time itself. Perhaps the most frequently and conventionally used device of interrupting

History of the 1960 Olympics in Rome, Italy

The 1960 Olympic Games (also known as the XVII Olympiad) were held in Rome, Italy from August 25 to September 11, 1960. There were many firsts at these Olympics, including the first to be televised, the first to have the Olympic Anthem, and the first to have an Olympic champion run in bare feet.   Fast Facts Official Who Opened the Games:  Italian President Giovanni GronchiPerson Who Lit the Olympic Flame:  Italian track athlete  Giancarlo PerisNumber of Athletes:  5,338  (611 women, 4,727 men)Number of Countries:  83 Number of Events:  150 A Wish Fulfilled After the 1904 Olympics were held in St. Louis, Missouri, the father of the modern Olympic Games, Pierre de Coubertin, wished to have the Olympics hosted in Rome: I desired Rome only because I wanted Olympism, after its return from the excursion to utilitarian America, to don once again the sumptuous toga, woven of art and philosophy, in which I had always wanted to clothe her.* The International Olympic Committee (IOC) agreed and chose Rome, Italy to host the 1908 Olympics. However, when Mt. Vesuvius erupted on April 7, 1906, killing 100 people and burying nearby towns, Rome passed the Olympics to London. It was to take another 54 years until the Olympics would finally be held in Italy. Ancient and Modern Locations Holding the Olympics in Italy did bring together the mixture of ancient and modern that Coubertin had so wanted.  The Basilica of Maxentius and the Baths of Caracalla were restored to host the wrestling and gymnastic events respectively, while an Olympic Stadium and a Sports Palace were built for the Games. First and Last The 1960 Olympic Games were the first Olympics to be fully covered by television. It was also the first time the newly chosen Olympic Anthem, composed by Spiros Samaras, was played. However, the 1960 Olympics were the last that South Africa was allowed to participate in for 32 years. (Once apartheid ended, South Africa was allowed to rejoin the Olympic Games in 1992.) Amazing Stories Abebe Bikila of Ethiopia surprisingly won the gold medal in the marathon - with bare feet. (Video) Bikila was the very first black African to become an Olympic champion. Interestingly, Bikila won the gold again in 1964, but that time, he wore shoes.   United States athlete Cassius Clay, later known as Muhammad Ali, made headlines when he won a gold medal in light heavyweight boxing. He was to go on to an illustrious boxing career, eventually being called, the Greatest.   Born prematurely and then stricken with polio as a young child, U.S. African-American runner Wilma Rudolph overcame here disabilities and went on to win three gold medals at this Olympic Games. A Future King and Queen Participated Greeces Princess Sofia (the future queen of Spain) and her brother, Prince Constantine (the future and last king of Greece), both represented Greece at the 1960 Olympics in sailing. Prince Constantine won a gold medal in sailing, dragon class. A Controversy Unfortunately, there was a ruling problem on the 100-meter freestyle swim. John Devitt (Australia) and Lance Larson (United States) had been neck and neck during the last segment of the race. Though they both finished at about the same time, most of the audience, the sports reporters, and the swimmers themselves believed Larson (U.S.) had won. However, the three judges ruled that Devitt (Australia) had won. Even though the official times showed a faster time for Larson than for Devitt, the ruling held. * Pierre de Coubertin as quoted in Allen Guttmann, The Olympics: A History of the Modern Games (Chicago: University of Illinois Press, 1992) 28.

The Accounting Cycle Free Essays

In the general point of view, an accounting cycle refers to certain procedures that must be established by every business unit to provide the data to be reported on the financial statements. The accounting process consists of two interrelated parts: the recording phase and the summarizing phase. Although these phases vary in details depending on the nature of the business, the main purpose is just the same – to be able to provide an accurate report containing the firm’s condition and the result of its operation. We will write a custom essay sample on The Accounting Cycle or any similar topic only for you Order Now To clearly illustrate the complete accounting cycle of a finance company, let us take as an example Dann Berns, Inc. The company is engaged in providing business analysis including credit investigation, a thorough study of the company profile, review of the client’s financial statements, and providing an overall rating of the clients, whom we will call as subjects in this example. Among Dann Berns’ subjects include big companies who are applying for accreditation as a distributor of another firm; applicant verification for banks and other financial institutions offering various types of loans, as part of their pre-approval requirements; outsourcing companies and other headhunting firms for hire-right purposes; and others from different industries. To be able to provide the necessary services, Dann Berns is hiring very senior financial professionals for these functions. These professionals are required to have a solid background in finance and accounting as well as the ability to communicate with the top management of different financial institutions. A deep knowledge on financial analysis is highly expected from them. The Operations Department is involved in the main process and is consist of report coordinators, field officers, business analysts, and editors, who are all directly reporting to the vice president. Other departments providing support include marketing, human resources, legal, information technology, accounting and audit. The marketing people are the ones who have direct contact with the subject. They collect and forward the primary documents and other requirements to the operations department through the report coordinators. The report coordinators will then input necessary data for monitoring and assignment of subjects to the business analysts. The editors are responsible in reviewing the work of the business analysts. Their responsibilities include double-checking of the ratings given to the subject, based on their company profile, the result of background checks, outcome of credit investigations made, and the content of their financial statements. Field officers are the ones who do the personal background-checking and other liaison work including but not limited to gathering of pertinent documents from the Securities and Exchange Commission, IRS, Federal Bank and other banks, and other regulatory bodies to authenticate the validity of the papers submitted by the subject. Once the accreditation process is done, the editors will forward the reports back to the report coordinators, who will then issue a list of completed reports per subject to the accounting department for billing purposes. This is the starting point of Dann Berns’ accounting cycle. How to cite The Accounting Cycle, Essay examples

Viva Las Vegas Essay Example

Viva Las Vegas Essay In the case â€Å"Viva Las Vegas,† is shown how the Las Vegas Convention and Visitors Authority completely changed the type and quality of Las Vegas’ entertainment in order to match, at its best, anyone’s tastes. Due to cyclical demand in the travel industry, the hotel/casino movement was suffering a crisis which pushed LVCVA to make an extended research in 2001 that helped in targeting their markets. Data were able to show which type of ethnicity and household economy situation in order to plan at best its great promotion campaign. . What bases does the LVCVA use for segmenting its target market? Market segmentation helps marketers in dividing a market based on different characteristics such geographic, demographic and psychographic. The data from 2001’s research showed how â€Å"African Americans, Hispanics and Asian Americans accounted for 9, 5, and 5 percent of the total visitor pool. † Thus, one of the bases of LVCVA market segmentation is ethn icity. LVCVA, using ethnic and lifestyle segmentation, focused on a series of commercial aired in 2003-04 showing how Vegas is a city for anyone and for any occasion—the commercials concentrated in showing different ethnicity having a good time in various situations around the city. Hispanics were mostly targeted with commercial recorded in Spanish language and with organization like the International Association of Hispanic Meeting Planners and for African-Americans, the National Coalition of Black Meeting Planners. When it came to increase the already low visitor volume from the neighborhood Canada, LVCVA used geodemographics segmentation. Geographic, demographic and lifestyle segmentation were all combined in order to increase the amount of Canadians in the city—trade shows where hosted in the desert and leisure travel planners attended events in Canada to promote their cause. Income segmentation was used for increasing the emerging regional market identified in Portland, Oregon and Atlanta. LVCVA focused on many segments in order to offer a city for anyone at anytime. We will write a custom essay sample on Viva Las Vegas specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Viva Las Vegas specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Viva Las Vegas specifically for you FOR ONLY $16.38 $13.9/page Hire Writer